DOS is not a second-hand store. It's the space where you redesign, share and transform your clothes into something that can only be yours.
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"We don't need more clothes. We need more stories."— Johanna Niño Torres, founder
For Johanna, reselling clothes was never just a business opportunity — it was how her family learned to free up space and let go of what they no longer needed to make room for the new. After her father's passing, they discovered that material things come and go, and that the best way to honour his memory was to transform that energy, giving new meaning to what they had lived through the people who need it today.
Years of buying, selecting and reselling. Two master's degrees in Madrid —Design & Innovation, and Fashion Marketing— and an eye trained to find the extraordinary in the everyday. But one question kept growing:
What if we turned this into a real experience? Why not?Today, DOS comes to life deep in the Sierra Mágina Natural Park (Huelma, Jaén). A studio where clothes aren't just sold:
They're transformed, personalised and lived in again.Redesign and give your clothes a second life in a fully creative session. Bring your own garment or choose one from our archive (paying only for the piece).
Designed for 2 to 4 people. Coming solo or a larger group? Ask us about availability.
From €75 · Limited spotsPublic format. Recover money from what you'd given up for lost. We handle everything: selection, promotion and sale. You earn a percentage without lifting a finger.
Petit comité · with your crew. A private experience among friends. Book the studio exclusively to sell your group's pieces, styling advice included.
Ask about terms & conditionsCreate, celebrate and connect through fashion and textile art. Your hands become the tool to release burdens, ease stress and channel emotions — no experience needed.
Birthdays, hen parties, get-togethers or a different plan. All tailored to you.
From 4 to 20 people · BespokeReorganise, simplify and take back control of your space. We guide you through a conscious clear-out: learn to let go of what no longer serves you and build a functional wardrobe.
A strategic image consultancy in 8 steps. A full transformation process to align who you are inside with what you project outside, with intention.
The change will show on the outside, but the most powerful shift happens within.
Full consultancy · Enquire"We don't sell clothes.Johanna Niño Torres · DOS
We sell plans.
We sell shared
moments."
Not everything makes it in. That's exactly what gives it value.
Your crew is key. The best experiences are shared.
Every garment has a story. We help you tell it.
Guilt-free consumption. Aesthetics without compromise.
Every garment and every event holds a story waiting to be told.
If you're not sure which of our experiences fits you best, or you have an idea of your own, write to us and we'll shape it together.
Personalisation sessions have limited spots. Wardrobe sales are petit comité. Everything at DOS is designed so the experience is genuinely good.
We'll let you know before anyone else when we open the calendar.
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