DOS is not a second-hand store. It's the space where you redesign, share and transform your clothes into something that can only be yours.
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"Every garment has a story because the brand itself is a story."— Johanna Niño Torres, founder
Clothes resale wasn't, for Johanna, a business opportunity. It was the way her family survived. The way her mother taught her that what others discard can be:
Exactly what someone else needs.Years of buying, selecting, reselling. A master's in Design & Innovation in Madrid. An eye trained to see potential in what seems ordinary. And one question that kept growing:
What if we turned this into a real experience?Today, DOS operates from the Sierra Mágina Natural Park, in Huelma, Jaén. A studio where clothes aren't sold:
They're transformed. Personalised. Lived.A studio session to intervene and transform your clothes. Bring your own garment or choose one from the available wardrobe and pay only for the piece you work on.
Groups of 2 and of 4. For more than 4, or if you're coming solo, ask about availability and options.
From €75 · Limited spotsPublic format. Recover money from what you'd given up for lost. DOS handles everything —curating, promoting and selling— and you earn a %. Better decisions, good for your pocket and the planet.
Petit comité · with your crew. Book the space to sell your wardrobe with your friends and inner circle. An intimate setting, you share whatever you want to sell, and styling advice is included.
Private event · 4 hoursBirthdays, anniversaries, reunions, art therapy, get-togethers, hen parties and any plan out of the ordinary. The workshop is led by Johanna Niño.
Complete styling advice to reorganise your wardrobe in 8 steps, with real criteria and support. Just want to tidy and clear out? There's a simple version too —you bring it or we come to you.
Full advice or simple version · Enquire"We don't sell clothes.Johanna Niño Torres · DOS
We sell plans.
We sell shared
moments."
Not everything makes it in. That's exactly what gives it value.
Your crew is key. The best experiences are shared.
Every garment has a story. We help you tell it.
Guilt-free consumption. Aesthetics without compromise.
"While other brands explain what they do, DOS explains why it exists."DOS Brand Manifesto · 2026
Personalisation sessions have limited spots. Wardrobe sales are petit comité. Everything at DOS is designed so the experience is genuinely good.
We'll let you know before anyone else when we open the calendar.
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